Hello
I’m Creative Director at SiteMinder in Sydney, previously I was Associate Creative Director at Re and Creative Director / Partner at Zag in London. I’ve been working as a designer for over thirteen years and love every minute of it.
I’m excited by what lays ahead, for both our clients and industry. I feel privileged for the opportunity to work with forward facing companies and meet the problems of today. Embracing the uncertainty and designing the most creative and innovative solutions. All of this whilst making people feel something with our work. Creating emotional connections between people and brands.
I’ve given talks on innovation and branding at Universities and events in the UK and Australia. Enmore University, Falmouth University, London College of Communication. I’ve mentored and been an awards judge at D&AD New Blood.
I’ve been fortunate to work with amazing people throughout my career. In Australia this is Optus, CommBank, BigW, Origin, Art Gallery NSW, MAAS and OneVentures. In the UK it’s Channel 4, BBC, Parker Pens, Google, Facebook, Travelex, Tesco, The Guardian, Absolut Vodka, Universal Music, British Fashion Council, The Set Hotels, Tailster, Dabbl and British Airways.
